Prima Terra Eau de Parfum FENDI

A stormy rainfall on warm earth and the fragrant trail of an Eau de Cologne.

Prima Terra, one’s homeland. Southern and Eastern Africa, where Kim Jones spent much of his childhood, where landscapes mingle with impressions, scents with expressions. A chapter of his life that remains an eternal source of inspiration.

“When we created the fragrance, my desire was to bring together all the scents that made up this chapter of my life: my youth in Africa.” – Kim Jones

The natural painting of an open-air existence. A soil, powerful and rich after a storm, mingles with tangerine from Calabria and Sicily, with rosemary from Tunisia and Morocco, while oak moss brings warmth and consistency, woody and leathery. A fresh cologne by master perfumer Quentin Bisch inspired by a full, luxuriant nature, both strong and wild.

A century after Adele Casagrande and Edoardo Fendi opened their fur and leather workshop in Rome, the family’s third and fourth generation weave stories of their secret gardens in their storied medium – the finest raw materials.

• Mandarin oil harvested in Sicily and Calabria
• Rosemary oil of Tunisian and Moroccan origin
• Oakmoss absolute